We first heard about Friendster’s revamp last 2009.
This year, Friendster officially launched as Southeast Asia’s social discovery and gaming platform through a big event that happened at SM North Cyberzone Activity area entitled ‘Friendster FunXtion‘. The event featured the unique fun experience that the new Friendster site offers such as playing online games, meeting new friends and winning cool prizes.
The event was hosted by Adz Sison and popular cosplayer, anime and gaming enthusiast, Ashley Gosiengfiao.
There were cosplayers left and right. I really love seeing them and how they brought their favorite anime characters into life.
These days, photo booth has always been a mainstay in events. The ‘I love friendster funXtion photo’ was a good souvenir for those who attended the event. I wasn’t able to have my picture taken but I enjoyed seeing several folks donning wacky wigs and making cute faces to the camera.
Gaming booths were stationed all over the activity area where it featured some of the games that Friendster has. I did try one of them and I logged in to my friendster account once I got home to play more. I was totally surprised! Friendster was totally revamped! I had to take a virtual tour of the site to understand what the new features are. If you have an existing friendster account and haven’t been checking the site, you should try it now.
There were performances by Callalily, Gracenote and Paraluman in Friendster FunXtion. I was able to catch the performance of Callalily, the crowd went wild when they came out!
It was a pretty fun event! I really wish Friendster the best as I’ve seen them repackage Friendster quite a few times for the past 3 years. Hopefully, this time around, they get it right… I do like their new tagline though: ‘friendster – living the game‘.
The changes were brought about by the acquisition of Friendster, Inc. by Asia’s leading e-payment and e-lifestyle provider – MOL Global Pte Ltd (MOL) in 2009.
Under the leadership of Friendster, Inc. Chief Operating Officer Mikhail Nikolai Galicia and MOL Global Group Chief Executive Officer Ganesh Kumar Bangah, friendster was repositioned from being a social networking site where testimonials were popular to a gaming platform where virtual currency can be used to purchase virtual goods, online games and applications.
The new Friendster included features such as a new user-friendly interface, selection of avatars to suit your personality, chat with friends via the Friendster Chat Application while playing games on Friendster, over 50 online games from 8 different genre like role-playing, strategy, simulations and card games, earn rewards through points for every activity within the site including adding friends, engaging with friends, daily log-in or playing any game and simple, easy-to-obtain virtual currency that can be used to purchase virtual goods, online games and applications in a safe and convenient manner.
Friendster was a social networking site pioneer. It was the first social network site I got addicted to. That was where I got several touching testimonials, that was where I was able to catch up with several friends and that was where I started to get addicted into networking with friends online. This time around, Friendster repositioned itself to be a gaming platform.
Congratulations Friendster and good luck! Visit friendster.com and discover the new site!